We have maintained the same pricing since launch in December 2014 but unfortunately due to the scale of recent raw material cost increases, we cannot continue to subsidise these costs completely ourselves. Even though the majority of our ingredients are sourced within the UK wherever possible, there are certain items like sweet potato that have to be imported and UK ingredients are going up due to higher demand. As a result of this we have had to increase our prices.
At the same time we have also introduced more bulk buy options meaning there are better savings to be had for buying more than one 10Kg bag at a time. In addition the subsidised/free delivery already given for orders of 20-30Kg is still available. We would always recommend buying more food less frequently to ensure you get the best price e.g. 3x10Kg.
Finally, in response to requests from small paw dog owners we have added better bulk pricing for 1.5Kg bags; now with discounts for orders of four bags mix and match and even more savings for four bags of the same type.
Pricing will be revised from the 7th Feb 2017. Thank you for understanding.