"Hypoallergenic" is a marketing buzzword coined by corporate multinationals in the 1990s to claim that their products do not cause any allergic reactions. In reality, allergies can develop in reaction to any ingredient. Hypoallergenic in a dog food context is generally agreed to mean that a food is free from wheat, dairy, beef and soya. Our whole range is therefore hypoallergenic under this definition apart from our beef wet and raw food flavours.
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